The Indesit company has the following choices regarding its decision on future international strategy.
a) Concentrate on expanding its sales within Europe,
OR,
b) Develop markets for its products outside Europe, to facilitate becoming a global corporate player.
1. Assess the factors which Indesit needs to take into full consideration before making its strategic decision. (In making your assessment you need to apply the analytical frameworks presented in the module). (80% of marks)
2. Based on your analyses, what is the best option, in your justified opinion, for the senior management to implement? (20% of marks)
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