For example, if Rachel Bentley were saving and submitting it, the file name would be A2.BentleyRachel Example:             All A are B                                 Some B are C                                 So, Some A are C Answer:               A = business students                                 B = students                                 C = people who study only art Assign categories to the letters to give these arguments obviously true premises and an obviously false conclusion.  Some A are BAll A are BAssign sentences to the letters to give these arguments obviously true premises and an obviously false conclusion. Example:             If A then B                                 A is not true                                 So, B is not true Answer:               A = Lyndon Johnson is president                                 B = A Democrat is president If A then B Either A or BSay whether the following sentences are true or false.All valid arguments have true premises.All invalid arguments have false conclusions.A valid argument can have false premises and a true conclusion.

A valid argument can have all true premises and a false conclusion.Which of these arguments is/are valid?  Each of the thirty branches of that franchise that I visited had a receptionist.  So, all forty branches of the franchise have a receptionist.A default on a financial obligation will be reported only on my credit report.  Since I never see or access my credit report, my default on a financial obligation will not affect me in any way.Purchasing decisions are influenced by a consumer’s self-image and desired lifestyle.  So, advertising influences purchasing decisions since advertising influences self-image and lifestyle.Advertisers must try to make potential customers perceive some problem.  This is so since problem-solving is the first step in the consumer decision-making process and the first step is probably the most important.

To answer the following questions assume that Barb retired and that she had not saved adequately for retirement.Can the following sentence be symbolized as a conjunction? Barb retired because she had saved adequately for retirement.

Explain.Is the following sentence true or false?  Either Barb retired or she had not saved adequately for retirement.Put the following sentence in the form of a conditional and say whether or not it is true.  Barb’s saving adequately for retirement is a necessary condition for her retiring.Describe a scenario in which the following sentence is false: Barb retired if and only if she had not saved adequately for retirement.Assign appropriate letters and represent the following with ∙, Ú, É, and ~ (or, if you prefer an easier to type notation, represent with &, v, –>, and ~).Harold will retire but Janet will be upset.You interrupt her presentation and she will humiliate you.Ernie has three titles and either Fran or Georgia has two.If Carol has a car then either Darlene doesn’t have one or Bruce will drive.Say whether the following sentences are tautological, contradictory or contingent.  If possible, use a truth table to justify your answer.Business is business.If you can dream it then you can do it.If you can dream it then you cannot dream it.She does what she does.Symbolize the following arguments then check for validity using a truth table .

To simplify, leave the parenthetical parts out of your symbolization.  All of the arguments are based loosely on arguments in Chapter One of The Branded Mind by Eric Du Plessis.(The primary function of emotions is to direct attention, so) If your client’s purchase was motivated by emotion then it was related to attention.  Your client’s purchase was (motivated by a desire for well-being or cultural acceptance and was) not related to attention.  So, your client’s purchase was not motivated by emotion. [You can leave out the parenthetical parts in your symbolization.] (Rewards in the pleasure center of the brain reinforce behavior so) Either we make decisions in order to feel good or the brain is not in control of our decisions.  The brain is in control of our decisions, so we make decisions in order to feel good (and marketers should develop brands accordingly).

Humans can avoid dissatisfaction in the future (hunger, boredom, loneliness…) if and only if consumers plan for future problems.  So, either humans can’t avoid dissatisfaction in the future or they don’t plan for future problems.Brand choice decisions are based on how a consumer would feel if they decided to buy.  If that’s true then the marketer’s job is to manage the feeling that the brain associates with the brand.  It follows that the marketer’s job is to manage feelings associated with brands.If the branding of soft-drinks (Coca-Cola in particular) plays a greater role in decision than taste does then more people will say they like Coke than Pepsi when told they’re drinking Coke than they do when they’re not told.  (Montague’s experiments showed that) more people did say they like Coke than Pepsi when they were told they were drinking Coke (and showed that different regions of the brain were involved when participants considered the brand).  So the branding of soft-drinks plays a greater role in decision than taste.

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