Beiersdorf´s problem: saturated markets in parts of the world vs. new opportunities in emerging markets
Global vs. Regional Management 1) Company website 2) Book “The new role of regional Management” by Ambos & Schlegelmilch 2) Inc. Magazine 3) Harvard Business Review 4) The Economist 5) Fortune Magazine 6) Forbes Magazine 7) Business Week 8) Financial Times 9) Barron`s 10) Business week 11) MIT Sloan Management Review 12) New York Times […]