CUSTOMER ANALYSIS – Altria Group, Inc.
1. 3 pages; charts & graphs to the appendixes 2. Define the segment(s) (be specific with your segmentation variables) 3. Identify the Needs and Wants for the segment(s) 4. Useful reference Ways to Segment Consumer Markets Four general bases of segmentation can be used to segment U.S. consumer markets. These four segmentation bases are (1) […]