This is a part of an executive summary of Bank of America, so you don’t have to introduce the bank again.
Just discuss what Bank of America
1) is doing in marketing (4Ps in marketing),
2) and then provide an “analysis” of what you believe is working well in marketing and what changes and improvements Bank of America needs to make and why.
It should be at least one-page long, 1.5 spacing and include in-text and end of page APA style citation.
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