(1) What is the business problem?
(2) What are the implications of the company’s decision?
(3) What are the implications of effective employee communication
Purpose of the Case Study Assignment
� To depict a case in which a corporation has made a communications decision that
contradicted its stated values and negatively affected both its employees and reputation;
� To encourage corporations to carefully examine the means of communication it chooses
when communicating sensitive information to its stakeholders;
� To demonstrate the necessity of developing standard communication procedures so that the
organization remains true to its values and respects its stakeholders.
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