1) Answer from browsing this in general;
What types of organisations use PR?
What are their objectives (in general terms)?
What sectors use PR in the most – and why do you think this is?
What sectors/ industries don’t seem to use PR – why not?
2) Using some case studies from Taylor Herring (please read on who they are first) https://www.taylorherring.com/case-studies/ identify a particular campaign and answer the following:
Did the campaign just involve PR or include other areas of the communication mix?
Who were their target audience (we talk about this as the ‘publics’ ?
Do you think it was an innovate/ creative campaign? Why – which bits were innovative?
Could any other aspect of the communications mix achieved the same success?
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