Part A
You will need to refer to your business plan to complete part A of this assessment.
Prepare a minimum (2 page) report to the Managing Director of Global Star. Your report should communicate the viability of making changes to current business operations.
Please include the following points (minimum 1 paragraph) per point in your report as follows:
Outline at least three new marketing ideas and opportunities as a result of your research
Link these new marketing ideas to the goals and future objectives of the organisation
Evaluate each opportunity and outline the impact to the current business
Suggest recommended operational changes to the current business model
Include all relevant forms of Legislative considerations when making operational changes (e.g. privacy laws, anti-discrimination, ethical principles etc.)
Your report should be written in a way which is culturally appropriate and relates to people from diverse backgrounds and abilities.
Part B
You are required to prepare a Marketing Plan.
Refer to this site –
http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx
and using Global Star as a template, write your own marketing plan using the following headings:
1. Our Business
2. History
3. Business Overview
4. Our Mission
5. Our Vision
6. Organisational Values
7. Goals
8. Financial Overview
9. Strategic Focus
• Market
• Product
• Human Resources
• Marketing
10. Commitment to Quality
11. Plan, Review and Update
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