Brand Plan
As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand they wish to develop and market into a single geographic market. You can choose any one organization from the following industry
• Sporting apparel industry
This organization plans to develop or extend a new brand. You are required to provide a brand plan for a twelve month period. This organization will need advice and reasoning behind all aspects of the brand’s development and marketing. You must clearly outline any assumptions you have made.
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