Breakfast Food Industry Analysis and Strategic Plan

History

Breakfast, defined as the first meal of a day, has become a common diet of Americans since the rise of human civilization. 10,000 years ago Neolithic farmers learnt how to cultivate and so they created first a steady food supply. Romans revolutionized the first meal with a cereal version which has dominated the world since with wheat, oats and barley being the main ingredients. Cereal is currently the only major breakfast component in the present worlds and has built an 8 billon dollar industry in the 21st century. In 1890 John Harvey Kellogg single handedly built the first modern breakfast-food industry in greek Michigan. This led to dominion of four big cereal companies namely, Kellogg, General Mills, Post, and Quaker

 

Structure

Economic Analysis

There are four big cereal companies holding 86.4% and a few small companies holding 13.6% of the market share. Price competition is nonexistent. In 1993 the industry earned a net profit of 6.7% barriers to entry and numerous government attempts to finish it have failed. Cereal industry is at $8 billion any approach that can gain 1% increase is substantial for the companies.

Porter’s Model

Rivalry

The cereal being highly consolidated market. The dominance 1970 by the four companies to 90% of ready to eat cereal, which has dropped recently the market, is still consolidated

Buyer Power

Due to the fact that there are only a few major companies, consumers do not have a big impact on the industry because they purchase small quantities of cereal weekly. Hence Cereal Companies are not dependant to their views. Grocery stores are their main threats because they decide who gets shelf space and this is what cereal companies need.

Supplier Power

There are a few substitutes to cereal thus they give suppliers in cereal industry a lot of power since they are common and do not swing the consumer precedence. Secondly is there is a capability of suppliers merging with these substitute companies. For  example sugar companies trying to merge with cereal company.

Substitutes                                                                                                                                         In 1970’s and 1980’s pop Tarts and breakfast bars began to compete with cereals and consumers had more to choose from. Consumers need for a healthy diet led to another substitute i.e. hot cereal

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get ordering with idealtermpapers.com now! Contact our live support team for any assistance or inquiry.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total:

Purchase Guarantee

Why ORDER at IdealTermPapers.com?

  • Educated and experienced writers.
  • Quality, Professionalism and experience.
  • Original Content writing.
  • Best customer support.
  • Affordable Pricing on orders.
  • Thorough research.
  • Ontime delivery of finished work.
  • 100% plagiarism free papers.

Reasonable Prices

  • To get the best quality papers isn’t cheap so don’t trust extremely low prices.
  • We can’t claim that we have unreasonably low prices because low prices equal to low quality.
  • Our prices are good and they balance with the quality of our work.
  • We have a Moneyback guarantee.

Original and Quality work

  • Our writers are professionals and they write your paper from scratch and we don’t encourage copy pasting.
  • All writers are assessed and they have to pass our standards for them to work with us.
  • Plagiarism is an offence and it’s never tolerated in our company.

Native Writers plus Researchers

  • Our writers are qualified and excellent and will guarantee the best performance in your order.
  • Our team has writers who have master's and PhD qualifications who can handle any assignment
  • We have the best standards in essay writing.

We have been in business for over 7 syears

  • We have always served our customers from all over the world and they have continued to order with us.
  • We value our customers since they have trusted us to do their assignments.
  • We are competent in our writing gained from experience over the years
  • Our company has 24/7 Live Support.

You will get

  •  Custom Admission Essay written by competent professional English writers.
  •  Free revisions according to our revision policy if required
  •  Paper format:  275 words per page, Times New Roman font and size 12, doublespaced text and1 inch margin
  •  On time delivery and direct order download
  •  Privacy guaranteed

We can help you:

  •  acquire a comprehensive professional presentation.
  •  get a unique and remarkable content as per your instructions.
  •  Get an additional portion that can be included to your existing presentation;
  •  turn your work in to an eyecatching presentation with well communicated ideas.
  •  improve your presentation to acquire the best professional standards.