Identifying your Case Study
This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
Analyzing the Marketing Environment- Select one of the macro environments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.
- Briefly summarize your selection (macro environment).
- What do you think are the three major trends in your selected macro environment that have the potential to impact the marketing of the selected product category?
- Can the demand for this product category change? Why?
- Would this demand impact the immediate environment for it?
- What new competitors, if any, will emerge for it?
- How should a firm in that product category adapt their product to anticipate the impact on these changes?
Submission Details:
- Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
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