Company Introduction and Identifying SEO Benefits

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  • Background Information
    • Introduce your Fictional Consulting Firm (optional): Have  some fun and create a name for your consulting firm and tell us about  the work you do and the types of industries you work with.
    • Introduce your Client: This is the company that you  have selected for your project.  This can be the company you work for,  or a company that you are interested in learning more about.  The only  requirement is that the company you select needs to have an existing  website. At a high level, who are they, what do they do?
  • Overview of Your Client’s Website
    • Website Goals: Why does this website exist?  What are  they hoping to accomplish through their web presence.?  How does this  fit into their overarching business goals?
    • Target Audience: Who is the target audience? Why might they come to this site? What is the general user experience for this target audience?
    • SEO Benefit: At a high level, why is it important for  this company/website to implement an SEO strategy?  Remember, you are  the expert. You are explaining to your client why they should retain you  to develop and manage an SEO strategy.  Here’s where you make your  sell.
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