The Whole Foods Effect
- Chapter 1 discusses such issues as segmentation and targeting. Who do you believe to be the type of person or family that grocery stores are targeting with their prepared meals for takeout?
- Let’s assume that one customer’s local supermarkets offers takeout meals that she and her family enjoy. What other benefits to the store might accrue as a result?
Case Two: Your Japanese Car Was Made Where?
- Considering Chapter 5’s discussion of consumer ethnocentrism, do you believe that it is a positive or a negative for companies like Toyota and Honda that most of America views them as “foreign” brands of automobiles?
- Do you feel there is really any difference in a consumers mind between Toyota Camry manufactured in the US and an identical Camry that was manufactured in Japan but sold in the US?
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