Current E-Commerce News/trends

The goal of this assignment is to help you understand the real world. The instructor will assign a topic to each student (e.g., online business model, e-retailing, social media, online customer acquisition, online security and private issues, etc.) and you are responsible for finding a relevant article in Wall Street Journal. You need to email the article to the instructor at least one class period before the scheduled class discussion. You should be prepared to lead the class discussion (hint: use PowerPoint to tell us a story and then prepare some questions for the discussion) on the article you select and then submit a summary of discussions (at least 3 full pages) to the instructor during the next class meeting.

The summary of discussions should include the following sections:

1. Introduction – briefly summarize the article and indicate how it can be related to an e-commerce topic.

2. Problem identification – identify the problems in the article (hint: why they do what they do).

3. Evaluate the strategy – provide your evaluations: pros and cons, and implications.

4. Summary of class discussions – summarize the class discussions on the questions you provide.

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