Dansko Inc. Business Memo

a.    Executive Summary Summary of memo
b.    Table of analyses/implications/options (see example attached)

2.    Statement of Problem Must be stated as ONE problem only not a list of problems. If you end up with a list figure out how to consolidate it into one problem. Problem must be STRATEGIC rather than operational.

a.    Analysis: Review and explain analyses.  Most commonly used analyses include: SWOT*, financial analysis,** 5 force model, VRIO model, PLC, value chain,  PEST model, competitor analysis, portfolio matrices, among others. Choice of analyses should fit the nature of the problem. There should be a minimum of four analyses. Present each analysis as an exhibit at the back of the memo. Refer to exhibit in text and explain analysis. After each analysis create a box and label it “strategic implication” (SI).  In the box write a short statement giving the strategic implication of the analysis. This should include the central conclusion of the analysis; what it means for the firm’s strategy, and why you believe this implication is derived from the analysis. This statement must be very specific. It cannot be something general such as: “This SWOT analysis shows the company to have many strengths.” See example below for the level of detail required.

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