A strategic management plan addresses the four primary components of the strategic management process: a) environmental scanning, b) strategy formulation, c) strategy implementation, and d) strategy evaluation and control. The individual assignments in Weeks 3, 4 and 5 are integrated to generate a complete strategic management plan.
This individual assignment (part two of the strategic management plan) is designed to help students with the following:
- Define a mid-term competitive vision for the company selected by the student.
- Examine competitive markets and value propositions for the selected company.
- Evaluate a set of suitable corporate, business, and functional strategies (e.g., corporate parenting, globalization, vertical integration, strategic alliances, etc.) for the selected company.
- Evaluate how proposed corporate, business, and functional strategies will affect the selected company’s current resources and capabilities.
- Design appropriate organizational structure charts that illustrate the changes needed to realign the selected company.
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