Describe all the 5 elements as we are entering into Netherlands market

Introduction of WOLT

Introduction: is an online application and website portal which is used by people in order to order food online from restaurants and have it delivered at their home. It helps customers to cut down queuing time in restaurants counter to get a food ordered and thus saves a lot of time and energy. Wolt is a Finnis company which was established in October 2014. According to wolt’s official website, It is operating in 12 countries around the world. The cost structure of this company is cost driven.

Question: How can the Wolt (company name) increase the market share by 10% entering the international market Amsterdam, Netharland?  Do the external analysis focusing on this statement.

External analysis:

Pestel analysis: 

Political: How does it affects the wolt to expand.

Economics:GDP, Inflation rate and unemployment rate helps/affects the business growth rate of WOLT.

Culture: Use Hofstede model in brief


Ecological: Bicycle is used to deliver the products and also talk about sustainability


Porters five forces: describe all the 5 elements as we are entering into Netherlands market

Swot analysis

Porters generic model: which one is favorable to enter and increase the market share. (With example)

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