Your assignment is to select a small to mid-size company to develop a social media marketing plan. Your selection criteria should include a company that is in the B2C (business-to-consumer) space that manufacturers products or provides services to sell to consumers.
Your plan will be completed in sections (see the template on “Social Media Marketing plan outline”). See the Appendix in the textbook for a sample social media marketing plan: Raceway.
Sections of your Social Media Marketing Plan
Section 1: Conduct a situation analysis and identify key opportunities
Section 2: State objectives
Section 3: Gather insight into target audience
Section 4: Select social media zones and vehicles
Section 5: Create an experience strategy encompassing selected zones
Section 6: Establish an activation plan
Section 7: Manage and measure
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