Discuss how the business model canvas approach can provide researchers with a framework for assessing the viability of a businesses’ design

Integrating business perspectives
Assessment One –
Essay 2 (10%)
1. The question and requirements
This assessment task is to be undertaken individually.
It is designed to assess your problem-solving skills, your capacity to source and analyse relevant information and your written communication skills.
While there will be no writing workshops provided for this assessment, there will be discussion boards on UTS Online.
The Task
In your lectures and tutorials you have seen numerous examples of examples businesses operating in the urban environment of Sydney. Using one real world business as a case study discuss how the business model canvas approach can provide researchers with a framework for assessing the viability of a businesses’ design.

Note: You are free to choose any business you wish for this assignment. It is suggested, however, that where possible you choose a business in the urban entrepreneurialism space as this will provide important links to your group assignment.

In preparing your response, you should:
a. justify the statements you are making by referring to sources of information you have independently researched;
b. provide examples to support your points;
c. refer to at least ten sources from valid and reputable published literature (n.b. this does not just have to be academic literature);
d. present your references using the Harvard system of referencing;
e. limit your response to 1000 words – not including references(give or take 10%). The ability to present your point of view within a prescribed number of words is an important skill which will be assessed in this task; and,
f. edit your work prior to submitting it to ensure it is written with accurate grammatical structure, spelling and punctuation.

You must submit your final work through Turnitin on UTS Online by August 31. Work will be assessed according to the criteria summarised in Table 1 (pto).

Some Suggested Readings
Business model canvas:

http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf
http://www.businessmodelgeneration.com/canvas/bmc
http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
Krueger, N. F. (1993). The impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability.Entrepreneurship theory and practice, 18(1), 5-21.

Osterwalder, A., Pigneur, Y., Oliveira, M. A. Y., & Ferreira, J. J. P. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. African Journal of Business Management, 5(7).

Thompson, A. (2005). Business Feasibility Study Outline.Enterpreneurship and business innovation: The art of successful business start-ups and business planning.

Trimi, S., &Berbegal-Mirabent, J. (2012).Business model innovation in entrepreneurship.International Entrepreneurship and Management Journal, 8(4), 449-465.

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