- Using Porter’s generic strategies , explain the marketing strategy that is behind marketing that product (e.g. low cost, differentiation, focus).
- On what do you base your conclusion? What evidence can you cite?
2. Think about the companies/brands that you regularly use or frequent.
- From these, identify one company that seems to be customer-centric.
- On what basis do you make that assessment? What is the evidence that this company is customer-centric?
- Does this company or brand provide a distinctive customer experience?
- What are the elements of that experience?
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