Domino’s Pizza market entry Strategy

Demographics would need to be tailored towards Bartlett Tennessee for the community used in this paper.
Domino’s Pizza is considering entering the marketplace in your community. Conduct research about the demographics of your community, for example the population size and average income per household, and other independent variables, such as price of pizza and price of soda, for this assignment. By conducting a demand analysis and forecast for pizza, you will be able to make a decision whether Domino’s should establish a presence in your community.

1.    Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables.
2.    Using Excel or other calculation software, input the data you collected in criterion one to calculate an estimated regression. Then, from the calculation provided, interpret the coefficient of determination, indicating how it will influence your decision to open the pizza business. Explain any additional variables that may improve the coefficient of determination.
3.    Test the statistical significance of the variables and the regression equation, indicating how it will impact your decision to open the pizza business.
4.    Forecast the demand for pizza in your community for the next four (4) months using the regression equation, including the assumptions that were used to create the demand. Justify the assumptions made related to the forecast.
5.    Based on the forecasting demand, determine whether Dominos should establish a restaurant in your community. Provide a rationale and support for the decision.
6.    Cite at least two (2) different government sources for the demographic information you collected.

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