E-Advertising; reserch paper

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Introduction

Advertising is a major sector in any economy; it employs millions of workers globally and accounts for 2% of the world’s economic output, according to some estimates. Advertisement campaigns, both by large or smaller business aim at feeding the consumers with selective product information which they hope to generate essential income for them.

The social aspect of this e-advertising is combined with technological developments such as wireless communications, decrease in hardware costs and  the emergence of mobile phone data services to offer greater rewards like the power to target advertisements particular individuals, lower distribution costs and precise modalities to measure ad reception. This has been one of the most effective tools that have triggered major changes in a lot of today’s effective advertising aspects (Andrew 2002).

Problem Statement

At the moment the advertising industry is dealing with a restructuring crisis after the global recession deeply affected the ad spending. Simultaneously, the industry is facing longer-term challenges as users move away from traditional media towards the digital realm of websites, gaming networks, cell phones and mobile e-readers.

Objectives

The main objective of this paper is to research and analyze on the emerging trend of E-advertisement and its effects towards Kuala Lumpur Infrastructure University College (KLIUC)

Specific Objectives

  • To research on advertising and advertisement means and its basic purpose and how it links to e-advertising.

 

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