evaluative report on this social advocacy website

The Project Manager of Kaleidoscope Consulting (KC) has been asked to provide an evaluative report on this social advocacy website listed below.
Your task is to provide a short preliminary report (1000 words), scoping the strengths and weaknesses this site, and suggest potential improvements.
*An evaluation of the homepage and the range of resources it links to

*An evaluation of a specific project page listed below

If the preliminary report is successful, the organizations may commission KC for a full evaluation and development of the site.

In the body you will evaluate the strengths and weaknesses of the site in achieving their purpose – including:
•Meeting its audiences needs for information
•Presenting their work as effective and valuable
•Engaging and inspiring their audience to support them
•Providing an attractive and easy to navigate site.

You need to make sure your evaluative report is clear and concise. You will evaluate 2-3 potential improvements that arise from your scoping, and conclude by arguing for 1 or 2 of them. You then recommend 3-4 actions to implement your selected potential improvement/s.

Your objective is to evaluate the site and suggest ways to improve them.

These reports will be evaluated and selected findings will be collated into a final report to be submitted to the Executive Officer of the organization.

All the research material you need is on the given website. You may have to do some outside investigation to help you decide on your Recommendations.


You need to use formal report style and structure with headings and a two-tier numbering system.


Your report should include:
•A title page (indicating who the report is for, who wrote it and when)
•an Executive Summary
•an Introduction covering scope, objective, purpose and use of the report. It should also include a brief outline of the service and its objectives. Indicate what you believe the objectives to be, from the way the website is presented.
•an Evaluation of the website, including key issues, strengths and weaknesses that either help or hinder the website in achieving its objectives.
•an Evaluation of 2-3 potential improvements to the website having identified its purpose
•a persuasive Conclusion, arguing for the implementation of at least one of your improvements
•3–4 Recommendations outlining actions required to implement your improvement/s. Your recommendations should provide clear strategic directions for the organization i.e. they should clearly indicate what actions the organization should take in order of priority.

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