QUESTION: Explain the strategies that 2 companies (Amazon.com & Walmart) you make electronic purchases from use to market products to their customers. Explain the strategies used by Amazon.com & Walmart to market products to their customers. In addition, compare the strategies the 2 companies (Amazon.com & Walmart) use to those used by the companies that sell to other businesses. Finally, compare the IT components and systems (e.g., security, payment) for the business-to-consumer and business-to-business e-commerce models.
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