some questions about global marketing 6th edition . just want short answers .. (ch1)
1. the definition of (marketing ) ( value) ( global marketing ) .
2. combination ?
3. the four marketing approach
4. the 5 steps of buyer decisions process ?
5. strategic planning
6. the 5 steps of strategic planning ? swot analysis ? know which one is external or internal ?
7. the gaol of strategic
8. the competitor advantage
9. border strategic states
10. marketing plan ?
11. the two kinds of capitaltion ? ( ch2) (ch3)
12. flexible exchange rate?
13. hard currency and soft currency ? know when and what and how (ch4 )
14. swot analysis?
15. know the post analysis ?
16. environments ?
17. tariff ?
18.quota?
19. technical environment? (ch6)
20. information technology IT ?
21. management information system MIS ?
22. customer relationship management ?
23. data warehouse ?
24. primary sources?
25. secondary sources ?
26. know the four market research process and the objectives ..
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