You have been hired by CHU as the Director of International Expansion. Your first task is to investigate opening a new campus in India. Answer the following questions: Primary sources :
Give at least three examples of internal data may CHU currently have that could help in this decision. Also, develop a market research plan to gather market information relative to this objective.
Be sure to include your own analysis and recommendations for the objective(s) you are pursuing (exploratory, descriptive, or causal), research approaches to take, contact methods to use, and sampling plan and size. Secondary sources :
If CHU decides not to conduct primary the market research that you’ve recommended, find at least three secondary sources for market information and make a recommendation based on what you find as to whether CHU should open a new campus in India and why
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