How do they use marketing to help the organization achieve its strategic goals

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Similar to other chapters, chapter 9 describes a number of important financial tools and ratios.  In this assignment, write a 3-page, double spaced paper on what you perceive to be the most important ratios?  Why do you like these ratios and how are they helpful?  If possible, apply these ratios to a company and explain how they can be used to make strategic decisions.  When analyzing the competition, is it helpful to calculate ratios for each company in the industry?  Why or why not?

In this exercise, you will need to interview someone who you perceive to have excellent marketing skills and experience.  Why is this person effective?  How do they use marketing to help the organization achieve its strategic goals?  Finally, what can you learn from this person and apply to your own personal life? Write a 3-page, double-spaced essay on who you interviewed and your findings.

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