How the marketing plan targets the market segment

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

  • Explain      how the marketing plan targets the market segment.
  • Provide      a positioning statement for your project.
  • Define      the products and services you will offer.
  • Develop      and detail a pricing strategy you will use.
  • Describe      the promotion plan you will implement.
  • Identify      the target locations with an assessment of their viability.

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