10 pages including introduction then answer the question. Use a 5-forces analysis to analyze the economics of the concentrate business. Put the soft drink producers and their rivals in the center of the diagram. Identify key structural determinants of each force. Based on your analysis, how attractive is the industry? That is, how high is the profit potential of industry competitors? What are the elements of the structure that lead to this conclusion? Next use a 5-forces analysis to analyze the economics of the bottling business. Here the bottlers and rivals will be in the center of the diagram. Identify key structural determinants of each force. Based on your analysis, how attractive is the industry? What are the elements of the structure that lead to this conclusion?
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