International market assessment of two countries (Thailand, Philippines or Singapore) for MADE Group

You are required to prepare an international market assessment of two countries (choose from
Thailand, Philippines or Singapore) for one product category from MADE Group
( using publicly available information. After making a comparative
assessment of the two countries, you should decide on one country market for entry and
recommend an in-market marketing strategy using the marketing mix.
The steps you should take to complete your project are outlined below in the proposed structure.
You are advised to follow this structure. Students should make use of the library database
resources, such as Passport (Euromonitor).
( and other external resources such
as Austrade ( These databases provide business intelligence on
countries, markets and companies. Passport includes historical statistics and forecasts, analysis
of consumers’ lifestyles, information sources, brand and company information and full-text market
analysis. Austrade also provides similar country and product-based information.

Proposed Structure:
From a structural perspective, this is a business plan and should be written in report format /genre.
The plan should include the following sections and sub-sections as a minimum:
1. Executive Summary: should present key findings from your analysis, a summary of your
major recommendations and key outcomes (write this last).
2. Table of Contents: including page numbers.
3. Introduction: provides the reader with an understanding of the purpose of the project, its
scope and structure.
4. Company and Product Analysis: provide an analysis of the business and product
performance from a domestic perspective. This discussion should provide some information about
the competitive advantages that the business might leverage in international markets. You should:
Briefly indicate company/product experience
What are the aims of the company?
How has the company been faring in the last three years or so?
What is the product and what needs does it satisfy?
Who is the target market for the product in the domestic market?
How has the product been performing?
What distribution channels/promotion/pricing have been used in home market?
Does the company have sufficient resources to go overseas?
5. Comparative Country and Product Market Attractiveness: you are required to compare and
then justify the choice of country assessing the dynamic and competitive nature of the product
market within that country. In order to do this you should undertake a macro-environmental
analysis of the country in question and then undertake a detailed market analysis of the chosen
product market. Pay attention to the purchasing power of the customers in your chosen overseas
Political, cultural, economic, social and technological environments:
Assess the macro environment of the country.
What are the similarities and differences between Australia and your chosen country, in
terms of these macro-environmental factors using the PEST framework?
How might these similarities and differences influence your marketing strategy in your
country and product market?
Product Market Analysis:
What is the size of the foreign market?
Is it growing and if so at what rate?
Are there clear and distinct segments within the market? What are the sizes and relative
growth rates of these segments?
At what phase is the market in relation to the product lifecycle?
To what extent is the market supplied by local & foreign sources?
Which are the sources of foreign supply?
What are the major forms of marketing channels (distribution) used within the product
Competitor Analysis:
Are there competitors in that market? (local and foreign)
What form of competitors are these: company size and product range?
How many competitors are there in the market?
Who are the competitors and how do they operate?
Where do you see your company compared to those competitors (differentiation strategies
and positioning)?
What are you company’s strengths in comparison to the competitors?
Buyer Analysis:
Assess buyer behaviour within the identified market segments through consumer analysis.
Identify and describe your target market segmentation strategies.
6. Market Selection with Justification and Opportunity Statement:
Briefly outline the major opportunities, some of them will come from summarizing the above points
(for example: competitors may be weak in an area and you may find it necessary to fill in the gap or
you could be satisfying latent needs).
7. Entry Strategy: What entry mode(s) will you use to enter that country (for example – direct
exporting (e.g. private supermarket label or via intermediary) , joint venture, strategic alliance,
greenfields investment etc.)? Export is the recommended entry mode. Justify the entry mode

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get ordering with now! Contact our live support team for any assistance or inquiry.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:

Purchase Guarantee

Why ORDER at

  • Educated and experienced writers.
  • Quality, Professionalism and experience.
  • Original Content writing.
  • Best customer support.
  • Affordable Pricing on orders.
  • Thorough research.
  • Ontime delivery of finished work.
  • 100% plagiarism free papers.

Reasonable Prices

  • To get the best quality papers isn’t cheap so don’t trust extremely low prices.
  • We can’t claim that we have unreasonably low prices because low prices equal to low quality.
  • Our prices are good and they balance with the quality of our work.
  • We have a Moneyback guarantee.

Original and Quality work

  • Our writers are professionals and they write your paper from scratch and we don’t encourage copy pasting.
  • All writers are assessed and they have to pass our standards for them to work with us.
  • Plagiarism is an offence and it’s never tolerated in our company.

Native Writers plus Researchers

  • Our writers are qualified and excellent and will guarantee the best performance in your order.
  • Our team has writers who have master's and PhD qualifications who can handle any assignment
  • We have the best standards in essay writing.

We have been in business for over 7 syears

  • We have always served our customers from all over the world and they have continued to order with us.
  • We value our customers since they have trusted us to do their assignments.
  • We are competent in our writing gained from experience over the years
  • Our company has 24/7 Live Support.

You will get

  •  Custom Admission Essay written by competent professional English writers.
  •  Free revisions according to our revision policy if required
  •  Paper format:  275 words per page, Times New Roman font and size 12, doublespaced text and1 inch margin
  •  On time delivery and direct order download
  •  Privacy guaranteed

We can help you:

  •  acquire a comprehensive professional presentation.
  •  get a unique and remarkable content as per your instructions.
  •  Get an additional portion that can be included to your existing presentation;
  •  turn your work in to an eyecatching presentation with well communicated ideas.
  •  improve your presentation to acquire the best professional standards.