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Executive Summary (1 to 2 pages).
History of the firm (1 to 2 pages).
Financial overview (2 to 3 pages excluding any figures). Include trends in important financial ratios for the firm (graphs/figures may be useful here). Ratios deemed to be important could vary based on the industry of the firm; so justification of ratios chosen should be provided.
Corporate governance (1 to 2 pages). Review the senior management and Board of Directors.
Mission and vision statements (1 to 2 pages). Analyze the current mission and vision statements and provide recommendations for possible revised statements for both.
Analyses of key strategies (4 to 8 pages). Perform an analysis for the following:
o Firms current functional-level strategies.
o Firms current business-level strategies.
o Firms current corporate-level strategies.
o Firms current global strategies.
SWOT analysis (4 to 6 pages). This analysis is developed in two deliverables: Strengths and Weaknesses (SW) analysis (2 to 3 pages) and an Opportunities and Threats (OT) analysis (2 to 3 pages).
o SW analysis: This deliverable includes an Internal Factor Analysis Statement (IFAS) identifying and analyzing the strategic Strength (S) and Weakness (W) factors facing the firm.
o OT analysis: This deliverable includes an External Factor Analysis Statement (EFAS) identifying and analyzing strategic Opportunities (O) and Threats (T) factors facing the firm.
o The SW and OT deliverables should have a Strategic Factor Analysis Statement (SFAS) identifying and analyzing the most significant strategic SWOT factors, at least 10 altogether for the SWOT analysis.
TOWS analysis (3 to 4 pages). Using the SFAS, identify four potential strategies for the firm to follow, develop the best strategic plan, and give the rationale.
Conclusions (1 to 3 pages).
Appendices (as needed).
References. The list of references must include a full reference for every source cited (see the APA manual).
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