Part 1
Read this article to frame this week’s discussion. Complete the following:
- Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
- Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
- Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Part 2
Provide an argument ‘FOR’ the success of the fast-food franchise’s competitors.
(Provide research that supports your assertions)
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