Assignment: The Market Research Plan Scenario: Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem. Create a market research plan:
Using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem.
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