Marketing communications plan

I have to market a product; the product I chose is Solar Powered Car Seat covers

Please answer the following questions about the Solar Powered Car Seat Covers

Question 1

identify 1) the type of product you are marketing; 2) the target market, 3) the channel of distribution, 4) a rough estimate of the price, and 4) a summary of the marketing communications elements you will use to promote your product to the target market.

Question 2

Describe some of the product characteristics, especially those that impact price and consumer benefits and value. Justify your decisions.

Question 3

Discuss your channel distribution strategy. Why do you think your distribution strategy is better than the alternatives? The choices are selling direct, selling through traditional retailers, or selling through Amazon. You may only select one of these options.

Question 4

Briefly outline your thoughts on your marketing communications plan. What type of advertising will you use? Sales promotion? Other types of marketing communications targeting both consumers (and retailers if you choose to distribute via this channel)? Are you certain this is affordable?

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