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Each group must choose a new or existing product/service to analyze for its Marketing Management Group Project (MMGP). {The Selected firm is Turbo Tax and the service is Taxes}
With Respect to the Topic and Service Selected, answer the Below:
Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)
Q4. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)
Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
Each of the parts of the Market Management Group Project (MMGP) must follow this format:
- Discussion of the research
- Inclusion of corroborating research about the theory and/or your product
- Analysis and discussion
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.
At least 3-4 References to be included.
Required Resources
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.
Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460
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