EXECUTIVE SUMMARY (A SUMMARY OF THE PLAN’S HIGHLIGHTS AND OBJECTIVES)
MARKET ANALYSIS
ORGANIZATION AND PRODUCTS/SERVICES OVERVIEW
SWOT ANALYSIS
CUSTOMERS (CUSTOMER DEMOGRAPHICS AND NEEDS)
ENVIRONMENTAL ANALYSIS
MACRO-ENVIRONMENTAL FACTORS (HOW ECONOMIC, SOCIOLOGICAL, TECHNOLOGICAL, LEGAL, AND POLITICAL FACTORS MAY AFFECT THE MARKETING PLAN).
MICRO-ENVIRONMENTAL FACTORS (HOW CUSTOMERS, COMPETITORS, DISTRIBUTION CHANNELS, AND SUPPLIERS MAY AFFECT THE MARKETING PLAN).
MARKETING GOALS AND STRATEGIES (A DISCUSSION OF OVERALL GOALS AND STRATEGIES)
MARKETING GOALS (INCLUDING SHORT-TERM AND LONG-TERM GOALS)
FINANCIAL GOALS (INCLUDING SHORT-TERM AND LONG-TERM)
MARKETING MIX
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