marketing simulation for Minnesota Micromotors, Inc. (MM)

This week you will continue to play the role of the marketing manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.

Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

Marketing Simulation

After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below.

Simulation Instructions

You should play the simulation in three steps which are explained on the Prepare > How to Play screen:

Step 1: Review the dashboard and detailed reports under the Analyze tab.

The reports, accessible from the Analyze > Dashboard Overview screen will give students information about Minnesota Micromotors (MM) current and historical sales, product features that are desired by customers, how feature performance is changing for the motors over time, and financial statements for the company.

Step 2: Enter decisions for Quarter #1.

You must click on the Decide tab to enter your estimate and decisions. On the Decide > Your decisions screen, enter your estimate and decisions for the list price of the motors in U.S. dollars and percentage discount that MM will offer large-volume customer and distributors (channel margin). You must also enter how many budget dollars they plan to invest in the sales force, in large and small volume customers, in acquiring versus retaining large volume customers, in market research, and in research and development.

Step 3: Review Company Results and Adjust decisions.

After submitting your decision, the simulation will advance one quarter. You must return to the Analyze tab to review the results of your decision and to read any news about the marketplace.

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