Mass community theory

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1.    How have the Mass Communication Theories varied over time in how they see the influence of media?  How do you see the influence of the media overtime?  How do you see the impact of the media currently and in the future?

2.    What are the major characteristics of Mass Society Theories?  How do you see Mass Society Theory fitting that time?  How do you see it fitting currently?

3.    Explain Propaganda Theories. Contrast Lasswell’s Propaganda Theory and The Institute for Propaganda Analysis’ perspective.  How do you see propaganda, currently?

4.    As an example of Normative Theories, what are the major aspects of Social Responsibility Theory?  What are the pros and cons?  How do you see Social Responsibility in the future?

5.    This question uses “Thinking About Theory, Drug Users: Allport and Postman Revisited”, page 158 in the text.  Explain the phenomenon described in the “Thinking About Theory” in terms of dissonance theory and the selective processes.

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