1- What are two examples of social media objectives and what is one metric that will help promoters asses if they were met? (6 Pts)
2- What is the relationship between selective retention and promotion?
3- Cite two specific trends in the global advertising . (5 pts)
4- What are two characteristics of ”avid”users of social networks in terms of their activities/devices they use/how they select brands?. (4 pts)
5- What is the difference between ZMOT and FMOT? How would Nike modify its promotions-specifically- if their target audience made decisions at ZMOT and FMOT? (4 pts)
6- What is the meaning of share of voice? (3 pts)
7- How might the ”marketing” position at Nestle be different than the ”marketing” position at Charles Schwab financial institution in terms of responsibilities? Cite one difference. (4 pts)
8- What are two marketing factors impacting budget besides the money? (6 pts)
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