1-Describe the competitive landscape. What do people use now instead of the product? Are there any competitive products? If so, who makes them? What is good or bad about these products? How much revenue is made on sales of such products? Why will people use the new product instead of other products? What potential barriers do you see to adoption of the product (e.g., would require changes in the way patients are diagnosed or treated)?
2-Estimate the peak sales revenue range for the new product based on annual number of cases; estimated price per unit; and peak penetration.
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