1. Critical Issues: Define your critical issues and briefly discuss each. (20 points)
- Use a numbered (bulleted) format, not a narrative format
2. Competitive/ Business Strategy (30 points)
- What is New York Time’s current competitive strategy:
- How has the New York Times gained Cost Advantage?
- How has the New York Times gained Differentiation Advantage?
- Propose a comprehensive list of future Competitive Strategy alternatives for the New York Times:
-
- What future strategy alternatives are available to the New York Times to gain future Cost Advantage?
- What future strategy alternatives are available to the New York Times to gain future Differentiation Advantage?
Use a bulleted format as appropriate, provide brief explanations where required, and be comprehensive.
3. Corporate/ Directional Strategy (30 points)
- What Corporate/ Directional Strategies is the New York Times currently pursuing? Be certain to cover each of the following areas:
- Intensive Strategies
- Integration Strategies
- Diversification Strategies
- Propose a comprehensive list of future Corporate Strategy alternatives for the New York Times in each of the 3 types of directional strategies listed above.
Use a bulleted format as appropriate, provide brief explanations where required, and be comprehensive.
4. Conclusion and Strategy Recommendation (20 points):
From your list of available strategy alternatives in questions # 2 and 3, propose a specific and thorough future strategy recommendation set for the New York Times.
- Make certain your recommendations are thorough, consistent with one another, and address your critical issues.
- Discuss how and why you selected your strategy set.
- Make certain that your strategy recommendation includes the following:
- Corporate strategy
- Business/ Competitive strategy
- Be certain to discuss Corporate strategy issues and opportunities relevant to the New York Times using concepts from our text and classroom discussions on: Global strategy; Mergers and Acquisitions; Maturing Industry strategy and Technological Innovation strategy.
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