Politics at Walt Disney, How Mattel’s Barbie Lost the War against the Bratz Doll and Nike case study

Part 1

PercoursePolitics at Walt Disney Read the case study, Politics at Walt Disney, on page 414 of the course textbook, and write a 1000-1500 word essay with two high-level section headers:

  1. Conflict, Politics, and Conflict Resolution (In this section, answer the questions on page 414.)
  2. Effects of Power on Organizational Structure (In this section, include discussion that:
    1. identifies sources and effects of power on organizational structure, and
    2. recommends how to evaluate organizational design/strategy in a global operations environment.)

Your paper should be 1000-1500 words in length, not including the title page or reference page. You are required to cite Chapter 14 and various other chapters in your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Part 2

Percourse

How Mattel’s Barbie Lost the War against the Bratz Doll

Read the case study, How Mattel’s Barbie Lost the War against the Bratz Doll, on pages 361-362 in the course textbook, and compose a persuasive 500-700 word essay that includes the following:

  •   Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
  •   Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company in a more positive direction. Your paper should be 500-700 words in length, not including the title page or reference page. You are required to cite Chapters 12 and 13 of your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Part 3

PercourseNike Read the case study, Nike, on pages 301-302 in your textbook, and compose a persuasive 500-700 word essay that includes the following:

  •   Describe ways that Nike could use at least two change techniques described in Chapter 10 to improve effectiveness.
  •   Based on the case study information, explain which stage in the organizational life cycle Nike is experiencing (and NOT experiencing), citing ideas from Chapter 11. Your paper should be 500-700 words in length, not including the title page or reference page. You are required to cite Chapters 10 and 11 of your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Part 4
Organizational Technology Essay
Read and reflect on Chapter 9 in the course textbook, and compose a persuasive 500-700 word essay linking organizational technology, value, and strategy. You may use a real-life organization you have researched (or worked for) in order to illustrate your argument. Cite the textbook and at least one article using the CSU Online Library database to support your paper’s main ideas. Use section headers to share your findings, and persuade readers on the following topics:
 Identify three kinds of technology in an organization.
 Explain how different types of technology create different competencies.
 Describe how technology impacts organizational culture.
 Explain how technology can help organizational effectiveness.
 Relate how technology can propel an organization’s global expansion strategies.
You can find an article for this assignment by going to the CSU Online Library, which is found in the left-hand side menu in the Student Portal. Choose a database to search for your article, and then type key words in the database search box to find an article related to your topic. If you have any questions, the librarians’ contact information can be found on the right side of the library page.
Your paper should be 500-700 words in length, not including the title page or reference page. You are required to cite Chapters 8 and 9 of your textbook and at least one article from the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

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