Public Relations Services in Australia; IBISWorld report

You have been asked to complete some points for a certain industry.

Please complete the following topics using IBISWorld report:

5. Strategic Analysis

5.1. Market Analysis
5.1.1. Market Size (7-10 lines)
5.1.2. Market Trend (7-10 lines)
5.1.3. Market Economics (8-11 lines)

5.2. Competitive Analysis
5.2.1. Suppliers Description (use the below table)
Major Supplier Supplied Items Competitive Influences (8-10 lines)
5.2.2. Customers Description (6-8 lines using the below chart) Competitive Influences (10-14 lines)
5.2.3. Substitutes Description (use the below table)
Major Substitute Industry Substitute Items Competitive Advantage Competitive Influences (6-8 lines)
5.2.4. Entrants Description (8-10 lines) Barrier to Entry Issues (8-10 lines)
5.2.5. Competitors Market Concentration( 8-10 lines using the chart below) Competitive Influences (6-8 lines) Competitors’ Strategies (4-6 lines) Key Success Factors (use the key success factors in the report 10-12 lines) Competitor Alignment (5-7 lines)

5.3. Environment Analysis
5.3.1. Regulatory Influences (4-6 lines)
5.3.2. Economic Influences (5-7 lines)
5.3.3. Environmental Influences (4-6 lines)
5.3.4. Societal Influences (4-5 lines)
5.3.5. Technological Influences (4-6 lines)

5.4.3. Competitive Advantage (8-12 lines. Include the selected company in) use the below chart

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