Role of going global to resolve the problem of the company

1.Select a case topic they are interested in from a list of the Fortune Global 500, or they may develop any case topic they are interested in elsewhere. You should get approval from the instructor if the case topic is from outside of the list.

2.Each case report will be 13 pages in length, including a title page, tables, appendixes, and references. It should be typed in 12 font, Times New Roman, and double-spaced. Provide citations and bibliography using the APA style format.

STEP 1: Select a specific company or product that interests you

STEP 2: Introduce mission statements of the company/product:

• What is the business?

• Who is the customer?

• What does the customer value?

• What is the value proposition of the company?

STEP 3: Analyze international business environments of the company

• What are strengths and weaknesses of the company (Internal resources) for going global?

• What are opportunities and threats facing the company (external) for going global?

STEP 4: Describe strategic management factors (management problems) facing the company in a path of going international.

STEP 5: Identify competitive advantages of the company in a path of going international.

STEP 6: Discuss a role of going global to resolve the problem of the company

STEP 7: Proofread the manuscript and make citations in text and reference (APA style)

Reference could be : + Any articles/information from the Internet/Websites + Any articles/information from newspapers/magazines + Any information from company’s annual reports + Any information from personal interviews

Good example for reference:

· Adamy, J. (2009, March 10). McDonald’s seeks way to keep sizzling. Wall Street Journal Online. Retrieved October 25, 2016, from http://

· McDonald Inc. (2012). McDonald Annual Report 2011. Retrieved October 25, 2016, from

· Badenhausen, K. (2012, February 10). Apple Tops List Of The Best Brands. Forbes. Retrieved October 25, from http ://

· Bernard, D. (2010, September 30). Company focus- McDonald’s. Retrieved October 25, 2016, from http ://— McDonalds&id=5082314

· Choo, K. (2008, July 18). McDonald’s’ competitive advantage. Retrieved October 25, 2016, from http ://

· De Carlo, S. (2012, April 18). The World’s Biggest Companies. Forbes. Retrieved October 25, 2016, from _

Additional information : Remember this is a graduate course so the main focus is on quality and research, not about hitting the page number on the mark. The page number is meant as a guideline as I expect it will take around this number to fully explore a case report.

Obviously, not all work components will hit that mark, so use the page number as a guide. Therefore, the page number itself should not be too prescriptive.

1.Timeliness: Whether it is completed on time: Maximum 3 points

2.Content and context: Whether its content has flourished by extended research, relating to a case: Maximum 3 points

3.Analytical Skills: Whether the work focus on key points to managerial and marketing issues: Maximum 4 points

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