Using Marketing Channels and Price to Create Value for Customers on the Samsung Galaxy answer each of the following four questions in order numbering each of your responses. There is no need to repeat the question.
1. Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to
Reference Material Figure 6.2 below for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two,
for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –>
retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target
market? Why or why not?
2. Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this
distribution intensity strategy change for your new target market? Why or why not?
3. Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
4. Pricing strategy. Referring to the various pricing strategies outlined in Reference Material below, which one does your product or service currently use.
Would you recommend any changes for your new target market? If so, how would you change it and why?
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