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You will be considered a strategic management subject matter expert and will be asked to blog about important aspects of the strategic management process and to provide examples to support your key arguments based on current events pulled from recent articles from reputable sources (such as a major regional or national news source like the NY Times, Business Week, etc.).
Your main article(s) for each of your blog entries (all 4) must be no older than 4 months old. If you use an older article as your primary focal article, you have not completed the tasking correctly. You may, of course, use older sources to support your discussion but the current event article serving as the main focus of your paper must be recent.
1. For your first BLOG discuss, why the mission and vision are important in helping to shape organizational strategy and find two recent articles (no older than four months old) that provide examples of organizations that seem to be living up to (or failing at) fulfilling their mission and vision. Due 22 Jan 16
2. For your second BLOG discuss, why environmental analysis is important and find two recent articles that demonstrate how one or two organizations have reacted to a turbulent or competitive environment in a fashion which indicates they have leveraged their strengths, overcome weaknesses, taken advantage of opportunities, or successfully faced threats to maintain a competitive edge. What is/are the lesson(s) to be learned that you want your blog readers to take away from your analysis? Due 5 Feb 16
3. For your third BLOG discuss the importance of the strategy formulation and planning phase. Identify one recent article that identifies a recent major strategic effort on the part of an organization. What would you have recommended if you were sitting at the strategy planning table? Examples of such an effort might include mergers, buy-outs, sell-offs, introduction of innovative products, strategic marketing campaigns …and the like.
Discuss to what extent you believe this effort will succeed given the organization’s external environment. What is the take-away for your reading audience? That is, what strategic planning lessons can be learned from the situation you highlighted in your blog entry? Due 5 Feb 16
4. This final BLOG entry will deal with Comcast. For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network. The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner. As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires. The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy. Due 5 Feb 16
Albanesius, C. (2014). Verizon tips a la carte internet TV service in 2015. PCmag.Com,
Nakashima, R. (2014, Mar 10). Dish, disney deal envisions internet TV offer similar to netflix. Telegraph-Journal
Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming. What should large cable companies like Comcast be doing now so as not to go the way of Kodak?
Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).
Each BLOG assignment should be a minimum of 4-5 pages in length.
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