Sustainable Environmental Marketing

Content

Sustainable Environmental Marketing is designed to give students an integrated understanding of environmental sustainability issues as they relate to business management. The unit will provide managers with a conceptual framework for analysing and developing a strategic response to environmental issues and an understanding of the potential business case for sustainability. An integrated overview of human, business and ecological sustainability is presented during the course. Students will address a series of environmental issues and analyse case studies.  A problem-based learning approach will guide students to examine critically current business principles and practices as they relate to environmental sustainability.

Assessment

Assessment 1 (Individual) – Essay – 1500 words – 15%

Assessment 2 (Individual) – Environmental Sustainability (document) audit report – 2500 words – 25%

Examination – 2 hours – 60%

Hurdle requirement: Submit all assessment tasks, and achieve at least 50% of the available marks for assignment 1 and assignment 2 combined, and achieve at least 50% of the marks available on the examination

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