Description of the Project
1. In this project you should examine an issue of contemporary interest (research problem) The Purpose Of This Study Is To Examine The Differences Between Addidas And Nike related to Marketing.
2. The word limit is 4000 words and should be typed
3. This is a research assignment and therefore you are strongly encouraged to use the following resources available at the Library:
• Journal databases
• Proquest Direct-ABI Inform
• Expanded Academic Index
• SPSS Support :http://www.spss.com
Note: The above list of reference material is indicative only; it is YOUR responsibility to determine what additional references materials are needed to satisfactorily complete this assignment.
Guideline for the Project
The project should have the followings structure:
1. Executive Summary
2. Introduction/Research Problem
3. Literature Review
4. Data analysis
5. Conclusions
6. References
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