The impact of social media on consumers

The topic is optional. but the topic I choose is : the impact of social media on consumers.

The research question I chose : How does social media impact consumers ?

( IF you’d like to modify research question or make it more specific by targetting bloggers on instagrem or change it in any way let me know first )



Research Project: Content (3,000 words)

  • Abstract
  • Contents
  • Introduction
  • Literature Review
  • Methodology
  • Results and Discussion
  • Conclusions and Recommendations
  • Bibliography
  • Appendices (optional)


Project marking guidelines:





1) Abstract or Executive Summary and   introduction (as appropriate) (10%)

Clearly   provides an overview of the research project, including conclusions and   recommendations.

Clearly explains the problem   or issue being investigated, justifying why this is considered important.


2) Research question and objectives (15%)

Provides a clear statement of   what the Project seeks to achieve.


3) Critical literature review  ( 1500 WORDS)

Indicate, using   appropriate referencing, the main literature sources for your research   justifying their appropriateness to the research question. Demonstrates   knowledge of the relevant literature by identifying key debates, concepts and   theories.

Use variety of academic source that are relevant to chosen topic

to Critically analyse 

effective contrast and comparison between the sources.

Is   there saturation in the sources? if yes mention

Is there   a discussion as to the methodologies and approach followed by others   regarding the particular topic?

Research question and objectives 

Is the   research question and objectives justified in view of the Literature review?



4)Methodology (25%)

The methodology section   addresses the research design and data collection.


5) Ethics (5%)

There must be a   consideration of ethics and how it influenced the research process.


6) Data Analysis (20%)

Evaluation of the data   collected.


7) Conclusions and recommendations (20%)

Well-rounded   discussion of any main conclusions and recommendations arising from the   research undertaken.


8)Bibliography (5%)

Using adequate bibliography with   Harvard referencing and a minimum of 6-10 academic sources.

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