Ernst (2003) states that ‘the information in patent data can be used for strategic planning purposes’.
The essay should comprise of the following
• An introduction to patent analysis (i.e. what it is and what it involves)
• Identification of the various uses of patent analysis in technology management
• Three ways in which patent analysis can aid the valuation of mergers and acquisitions
• A conclusion to your essay on patent analysis and its role in technology management
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